Damian Bunce, the Chief Customer Officer at the multi-asset broker Exness, recently joined a panel discussion titled "Wealth 3.0: The Art of Attracting and Retaining Modern Investors."

This insightful event, hosted by LSEG and Definitive, delved into the world of predictive marketing and how it influences the securities and finance industries.

During the panel, Bunce explored a range of intriguing topics, including market trends, the experiences of traders, and the challenges that arise in the trading landscape.

When it came to the discussion on marketing and ensuring customer satisfaction, he stressed the importance of crafting a tailored user interface to cater to the specific target market.

Another highlight of Bunce's contribution was the topic of AI, which was a significant focus of the panel. The event tackled predictive marketing and its impact on the securities and finance sectors, encompassing AI's abilities to forecast customer behavior, achieve hyper-personalization, and introduce immersive AR/VR experiences across multiple channels.

Bunce commented, "Analyzing big data related to customer behavior uncovers intriguing possibilities. For instance, observing a small initial deposit followed by a small withdrawal often indicates that frequent customer testing ultimately leads to substantial deposits. Detecting this typical behavior can be challenging when dealing with limited recognition data sets, which may trigger sales calls to action."

Since its establishment in 2008, Exness has evolved into a globally regulated broker. The company is unwavering in its commitment to providing enticing trading conditions characterized by stable prices, competitive spreads, swift order execution, and expert client support.

Currently, Exness is prioritizing its expansion into new global markets. In April, the trading volume for non-brokered transactions exceeded $3.8 trillion, with an impressive client base of over 450,000 active users.