Forex broker eToro is set to revolutionize the world of trading with its debut on the Apple VR / Meta headset.

In an interview with CNBC, CEO of forex broker eToro, Yoni Assia, revealed the company's ambitious plans to dive into AR / VR technology . This move marks a breakthrough leap in financial services, promising users a transformative trading experience through cutting-edge innovation.

Assia highlighted the multi-asset broker's focus on artificial intelligence, expressing intent to introduce user-friendly voice interaction features. These features aim to increase user convenience and engagement, underscoring the important role AR and VR technology will play in shaping the future of commerce.

While acknowledging the early days of VR adoption in financial services, Assia emphasized the need to overcome technical obstacles and increase user awareness of immersive trading experiences. Despite these challenges, eToro remains optimistic about the transformative potential of AR / VR-based trading platforms.

The upcoming AR app, designed for experienced traders,will leverage AI-powered services to provide personalized assistance and streamline investment decision-making, driving greater user engagement and performance.

While still in the early stages of development, Assia hinted at a prototype demonstration in the coming months, reaffirming broker eToro's commitment to leading the evolution of virtual reality and augmented reality trading.< /p>

Earlier this year, BDSwiss held FXCon 2024 , a virtual conference exploring innovative synergies between human expertise and Artificial Intelligence (AI) in forex trading.

For more information on eToro's latest developments, keep an eye on our forex broker news section.