OANDA, a US-registered forex broker, on June 10, announced the appointment of its newest Chief Marketing Officer (CMO), Drew Izzo. With the appointment of Izzo to the Head of Marketing chair, it is hoped that this award-winning broker, as the most communicative global broker, will be more advanced in managing its marketing strategy.
Drew Izzo's profile at a glance, he is a businessman-based entrepreneur figure. His figure is a collaborative figure with a dynamic leadership style. Izzo also has a wealth of experience in the forex industry. Before serving as CMO of OANDA, the man who graduated from the University of Massachusetts also served as CEO of Athlete.com and Deputy CMO of IBFX.
OANDA Will Open IB Opportunities
In his exclusive interview with Forex Magnates, Izzo shared his ideas to help OANDA compete successfully with other brokers. Izzo refutes the notion that OANDA's marketing strategy is still conservative. According to him, the growth of this broker is quite rapid, as evidenced by its expansion in Australia and England.
So far, OANDA has never used introducing broker or IB services. In the medium term, Izzo said that OANDA is in the process of opening opportunities for cooperation soon. OANDA will maintain its prestige as a well-known broker by remaining ive, evaluative, and transparent in choosing clients to work with.