Exness has recently undergone some notable changes in its top-tier roles. Following Elena Krutova's appointment as the Chief Administrative Officer (CAO), the forex and CFD broker has promoted Alina Kamalova to head its Marketing Strategy & Transformation division.
Alina, who has been part of the Exness team for three years, is taking on this new role as the Cyprus-based company sets its sights on making waves in the marketing arena. Alina Kamalova is seen as the ideal candidate to lead the charge.
The role of Head of Marketing Manager at Exness holds immense significance. In this capacity, she oversees the marketing team's efforts in campaign management and strategy execution.
A reliable marketing manager is crucial for a company's sales success, as they are responsible for both crafting and evaluating marketing strategies. Additionally, they need to possess leadership skills, as they report their progress to the Chief Marketing Officer (CMO) or the CEO.
On her LinkedIn profile, Alina Kamalova expressed her excitement about her new position. Her journey with Exness began in 2020 as a marketing project manager, and she steadily climbed the ranks, first as a brand project manager, and most recently, taking the reins as the Head of Marketing & Transformation Strategy.
Alina brings with her a wealth of experience in leading international teams, managing projects and campaigns, and designing and executing effective communication and marketing strategies in various APAC and EMEA countries, including Australia, Malaysia, Singapore, Indonesia, India, and Japan.
Her skill set aligns perfectly with Exness's requirements for this crucial role.