The multi-asset investment firm eToro has signed a sponsorship agreement with Baskonia, a professional basketball club in Spain. This partnership is set to span the next two seasons, concluding in 2025.

As part of the sponsorship, eToro's branding will be prominently displayed on Baskonia's players' uniforms, LED boards, and banners. Additionally, it will receive visibility through social media channels and fan forums. For those who may not be familiar, Baskonia has earned a prominent place among Europe's leading basketball clubs. The team boasts an impressive record of national titles, including multiple Spanish league championships and Copa del Rey (King's Cup) victories.

"We are excited to sponsor such an esteemed team both in Spain and abroad and connect with basketball enthusiasts," said Tali Salomon, the company's Regional Manager for Iberia and Latin America. "The strong sense of community amongst sports fans is closely aligned with eToro's social features."

This agreement marks a noteworthy stride for the social trading provider as it extends its footprint into basketball. Baskonia recognized for its stature and substantial fan following, represents a significant opportunity for eToro to engage with a fresh audience.

The SEC-regulated firm emphasized that this deal aligns with its dedication to reaching novel demographics and advocating for investment potential. eToro boasts a lengthy track record of sponsoring sports teams, including AS Monaco and Premiership Rugby.