eToro, an online brokerage, has teamed up with the European digital wealth management firm Moneyfarm to offer an ISA (Individual Savings Account) solution for eToro's clients in the UK. This collaboration allows clients to access stock ISAs and monitor their ISA balances directly within the eToro portfolio. Deposits made into the ISA will also contribute to eToro's Club program, where clients can earn rewards based on their Club eToro level.

The ISA solution for eToro clients will be rolled out in stages, and additional product features will be introduced in the coming months.

Regarding adding the ISA proposition for customers, Moczulski, UK Managing Director at eToro, mentioned that it would offer a tax-efficient investment option for over three million registered clients in the UK, especially considering the significant upcoming changes to the Capital Gains Tax threshold.

He also highlighted that eToro UK clients would enjoy the convenience of opening a Stocks and Shares ISA with Moneyfarm through the eToro app. This would allow them to continue investing in various assets, including stocks, cryptocurrencies, commodities, and ETFs.

Daniel Giddings, Head of Business Development in the UK at Moneyfarm, stated that the announcement of this commercial agreement with eToro demonstrates their ongoing commitment to expanding their B2B2C business and harnessing their API capabilities.

He further explained that their primary focus is promptly providing an ISA solution to eToro and its clients, delivering discretionary risk-rated portfolios. He emphasized their dedication to evolving offerings and expanding their B2B2C solutions as a key growth area for Moneyfarm.

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