The retail forex broker eToro implies an attractive way to advertise. The Cypriot-based Forex broker is rumored to release an advertising blitz (advertising video) on several television stations in the UK.

Leaprate launched, the advertising method used by eToro, can be said to have kicked off an alternative advertisement commonly used by the world's forex brokers, namely only through advertisements on the internet. Before eToro, two brokers were recorded as having advertised with TV media, including FxPro and Saxo Bank. Advertising on the internet can indeed be tracked and its effectiveness calculated, but its reach is not as wide as advertising on television.

Boost Social Trading

This eToro advertising blitz aims to promote social trading, according to eToro's flagship product. Besides TV, eToro is also known as one of the forex brokers that optimizes the branding function through social media the most compared to other brokers, and most recently, eToro integrates OpenBook - its social trading platform - with its brand.

The tagline "Take the bull by the horns" is the theme of eToro's ad campaign, which will be aired on TV and other London electronic media. According to Hannah Hill, Head of Brand Marketing for eToro, the company is a game changer in the fintech and trading fields. eToro is democratic by freeing its clients to trade by anything or invest in any way they believe.

This eToro ad video is quite interesting and can already be seen on Youtube with the title Take the Bull by the Horns. There you can see the advertising models in a barber shop with a hairdresser with long horns. Some people around the barbershop are proud of their horns and want to enlarge them. A unique ad concept designed by Atomic London Creative agency. Complete information about reviews of popular Forex brokers can be seen in Forex Broker Reviews.