Forex Broker Admirals Sells Australian Office to PU Prime

PU Prime officially acquires the unit Admirals forex broker in Australia, and obtains an ASIC license as part of its expansion strategy. The sale was initially announced in December 2024, although Admirals forex broker did not disclose the buyer at that time. Now, this multi-asset broker confirms that PU Prime has taken over operations in Australia.

According to Admirals, this deal aligns with its core strategy to streamline operations and optimize its geographic focus. The sale also positively contributes to the net income of Admirals Estonia. Meanwhile, ASIC records indicate that Admirals Australia officially changed its name to PU Prime Trading on January 25, 2025.

Through this acquisition, PU Prime obtains one of the strictest financial regulations, thereby strengthening its presence in the Asia Pacific market. However, this broker has not yet announced a launch schedule for its services in Australia.

While Admirals exits the Australian market, the broker continues to accept new clients under its Cyprus entity after a ten-month suspension. CEO and Co-Founder of Admirals, Alexander Tsikhilov, explained that the decision was made to comply with CySEC recommendations and only affects operations in the European Union.

Despite selling its unit in Australia, Admirals still holds various regulatory licenses in the UK, Canada, Cyprus, Jordan, South Africa, Kenya, and Seychelles.

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